Performance is a design decision
A layout isn’t finished until it’s fast. We budget bytes the way we budget whitespace — no 4MB hero video, no forty render-blocking scripts, no spinner where the content should be.
> zerodaydesign.com · web design & development studio
Zero bloat. Zero legacy. Zero templates. Zero compromise.
A web studio that starts every project at day zero — no inherited mess, no page-builder tax, no forty plugins holding the homepage together. Hand-built sites that load fast, read clean, and work for everyone.
01 / The pitch
What fresh web design
What fresh web design
actually means here
Accessible from the first commit
WCAG AA is the floor, not the retrofit. Real focus states, real contrast, real keyboard paths — built in from the start instead of bolted on the week before launch.
Motion with intent
Animation should tell you where you are and what just changed. This page honors prefers-reduced-motion, because taste includes knowing when to stop moving.
Hand-built, not assembled
No template you’ve already seen on six other sites, no plugin stack to keep patched. Markup you own — and that your next developer can actually read.
Systems, not one-off pages
Tokens, components, and rules, so page nine looks like page one — and adding page fifty doesn’t mean redesigning the whole site.
Built for what reads the web now
Clean semantics and honest metadata, so search engines, AI assistants, and screen readers all get the same clear answer about what you do.
02 / Process
How a project runs
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Step 01 — Recon
Positioning
Who the site is for, what the current one is costing you, and what’s genuinely worth keeping.
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Step 02 — Design
Identity & system
Type, color, and layout resolved in the browser and reviewed on real devices — not just in a static mockup.
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Step 03 — Build
The full site
Hand-written markup on one set of tokens, so page nine looks like page one and page fifty doesn’t mean starting over.
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Step 04 — Ship
Live and measured
Deployed, performance and accessibility verified, documented, and handed over with the code in your hands.
Interested in a new website build?
Tell me what you’ve got and what isn’t working — a redesign, a rebuild, or a first site. If it’s a fit I’ll come back to you with a straight answer.